Marketing Methods and Aids

Getting started The first thing that a good salesman does is to develop a good prospect list. In your case, this would be your Data Base. You need to list, in organized form, every name, address, telephone number, fax number, and e-mail address that you have. Then you need to add to that list by obtaining diocesan directories.

Do you know which parishes have Charismatic prayer groups? Do you know that some pastors consider The Cross of the Renewal as a suitable parish gift for the young people who are Confirmed?

Marketing Methods

Direct Mail
Send a flyer and a covering letter to everyone on your data base. You may wish to enclose a copy of the project procedures. If possible, follow up in a few days with a telephone call (at least to the key prospects). Sample letter attached.

E-Marketing Send a brief message to everyone on your e-data base attaching a copy of the flyer. Encourage them to forward your message to everyone on their e-mail address list. Sample e-massage attached. If you have a web-site, include the flyer as a new page.

Sales at Conferences
Take advantage of our Consignment Offer. Announce the availability of these items to the attendees and explain why it is to their benefit to support your ministry by purchasing these items.
Insert a notice in your conference program - - - “The Cross of the Renewal products are on sale at this conference”.

Life in the Spirit Seminars Encourage the organizers of Life in the Spirit seminars to give all participants a COTR Lapel pin during the commissioning ceremony.

Marketing Aids

A. Direct Mail Flyer (International Version)
This 8.5” x 14” flyer may be downloaded from the ICCRS or Faith Expressions web-sites. It may be reproduced without alteration. An electronic file can be provided if required. These flyers are also available at cost - - - 1000 pcs = $700.00 Canadian funds. Right click on the icon with the mouse and select "Save target as...":

B. Direct Mail Flyer (Local Version)
The same 8.5” x 14” flyer is available in English, featuring just one of the five currencies, as an electronic file. This flyer can also be translated into other languages provided the translation is supplied to us as an electronic file.

C. Sample Display Boards
The Sample Display Boards consist of 6 display boards on which are displayed the 20 items currently in the Cross of the Renewal line (COTR-1 to COTR-20). These boards can stand on their own on a table. They are ready for use at conferences and seminars. The Sample Display Boards are available to conference organizers on a consignment basis, or they may be purchased at the prices indicated below:
USA $185.00 + shipping and handling (US funds)
Canada $200.00 + shipping and handling (Canadian funds)
Europe €145.00 + shipping and handling (Euros)
Other $185.00 + shipping and handling (US funds)

The Sample Display Boards come in a 15” x 11” x 4” box weighing 5 lbs.

D. Point of Purchase Posters
Electronic files for point of purchase posters (recommended for conferences) are available free of charge. Posters (with or without stands) may be purchased from us at cost.